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Designing products at the intersection of

Users & Business.

Ajay|UI UX & Product Designer

· Fast-paced startup experience· Product-first mindset· Open to opportunities

A designer who thinks user interface

Curiosity led me to UI/UX design. I’ve worked across multiple startups, collaborating closely with developers, founders, and stakeholders to design products that balance user needs, business goals, and technical realities.

I’m not driven by visuals alone. I care about why something exists, who it serves, and whether it genuinely helps the product succeed.

How I approach design problems

Good design isn't just good UI — it's design that genuinely benefits both the product and its users.

1. Understanding the Landscape

Before designing anything, I look outward.

  • What already exists in the market?

  • What are competitors doing well — and poorly?

  • Where is the opportunity to differentiate meaningfully, not just visually?

This helps me avoid reinventing patterns and instead focus on real value creation.

2. Business First, Then Interface

Good design doesn’t live in isolation.I always try to understand

  • How does this product make money?

  • What defines success for the business?

  • Where does user value directly support business outcomes?

Design decisions become clearer when they support both sides of the equation

3. Feedback & Iteration

I’m comfortable with critique.I actively seek feedback because

  • It improves outcomes — what am I missing?

  • It challenges assumptions — is this really the better way?

  • It leads to better collaboration

Design, for me, is never about ego — it’s about progress.

How I work as a designer

A look at my process through my projects across web, mobile, and interaction design.

Brevix Consult

Brevix Consult

Built a consulting brand and website from scratch — spanning identity design, UX/UI, full-stack development, and deployment.

BrandingUI/UXEnd to End
Mahaveer Jewels

Mahaveer Jewels

Designed a modern, trustworthy digital presence for a traditional jewelry brand, balancing heritage, premium aesthetics, and usability.

BrandingUI/UXWeb Design
Palladium OS UI Concept & Components

Palladium OS UI Concept & Components

Designed a clean, scalable UI/UX system for a custom Android-based OS, focused on clarity, performance, and system-level consistency.

UI/UXSystem DesignMobile OS

Core Skills & Tools I Use Confidently

For Design

FigmaFigma
FramerFramer
IllustratorIllustrator
CanvaCanva
UX PilotUX Pilot

For Development (basic knowledge)

HTMLHTML
CSSCSS
ReactReact
Next jsNext js
VercelVercel

For Collaboration & ProductivityAI-Enhanced Workflow

NotionNotion
TrelloTrello
ChatGPTChatGPT
Claude AIClaude AI
PerplexityPerplexity
user-centered design
interaction principles & usability
accessibility standards
WCAG & inclusive design
responsive & adaptive
mobile-first strategies
design thinking
A/B testing & analytics

How long have I been doing this

Palladium
Palladium
Sangaas
Sangaas
SkapX
SkapX

UI/UX Designer

PalladiumPlatform / Systems
Aug 2023Aug 2024

UI/UX & Product Designer

SangaasB2B SaaS
Sep 2024Feb 2025

Creative Designer

SkapXEarly-Stage Startup
May 2025Jan 2026

Work with me

I'm currently open to full-time opportunities, especially with product-driven teams that value thoughtful design and collaboration.

I'm also open to freelance projects.

Whether you're:

I'd love to hear from you

Feel free to reach out through any of the options below.